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Hypercolor

 

Hypercolor

Hypercolor was a brand of clothing, mainly T-shirts and shorts, that changed color with heat. They were manufactured by Generra (now a division of Public Clothing Company) and marketed in the United States as Generra Hypercolor or Generra Hypergrafix and outside the US as Global Hypercolor. They contained a thermochromic (temperature sensitive) pigment made by Matsui Shikiso Chemical of Japan, that changed between two colors–one when cold, one when warm. The shirts were produced with several color change choices from the late 1980s until the early 1990s, and were predominantly tie-dye in pattern.

Some of the color options included: blue/yellow; green/yellow; purple/pink; grey/white; orange/yellow; mustard/pink.

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  • Generra


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