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IMac The iMac is a line of all-in-one Apple Macintosh computers produced by Apple Computer, aimed at the consumer and education market. HistoryIn 1998 Apple had trimmed it’s desktop strategy so that it consisted solely of the Power Macintosh G3 series. The company sought a replacement for the consumer-based Performa series which had been axed for being hopelessly complicated. Apple announced the iMac on May 7, 1998 and started shipping machines 3 months later. It was a landmark event for it’s time and had a massive impact on both the company and the computer industry as a whole. Apple was already unique in producing all-in-one desktop computers (where the CPU and the monitor are contained within one object) at the time. Aesthetically however, the iMac was dramatically different from any other mainstream computer ever released before it. It was made of translucent plastic coloured “Bondi Blue”. The machine was egg-shaped around a 15" CRT. There was a handle, and the computer interfaces were hidden behind a door that opened on the right-hand-side of the machine. 2 headphone jacks in the front complemented the built-in stereo speakers. Jonathan Ive, currently VP of Industrial Design at Apple, is credited with the design. Legacy Macintosh peripheral connections such as ADB, SCSI, Geoport serial ports were eliminated in favour of USB ports. The floppy drive was also discarded. Even though these were already aging technologies, Apple’s move was considered ahead of its time and heatedly debated. For example there was no analogous way to exchange small files with existing machines, possibly requiring owners to buy a USB floppy drive. Furthermore backups of files were slow over the USB connection. Purists felt that files could be transferred by network file sharing or via email. The iMac keyboard and mouse were also redesigned with translucent plastics and a Bondi Blue trim. The keyboard was smaller than Apple’s existing keyboards, with white letters on black keys; both features attracted debate. The major faux pas was the included round mouse. This round mouse was instantly derided as being unnecessarily difficult to use and particularly reprehensible from Apple who was a pioneer of the graphical user interface. Apple stuck with the round mouse, although adding a divet in later versions. Eventually, a brand new optical mouse replaced the round mouse across all of Apple’s hardware offerings. TechnicalThe iMac insides were a combination of the MacNC project and CHRP. Although the promise of CHRP has never eventuated, the work that Apple had done on CHRP significantly helped in designing of the iMac. The original iMac had a PowerPC 233 MHz G3 chip, which also ran in Apple’s top of the line Power Macintosh line at the time. Parts such as the front-mounted IrDA port, and the CD-ROM drive (which featured the optical mechanism in the tray) were borrowed from the Apple notebooks. Although the iMac did not officially have an expansion slot, the first versions had a slot dubbed the “mezzanine slot”. 3rd party developers managed to create video and SCSI cards for this slot, however Apple soon removed the mezzanine slot from later iMacs. The iMac was fully compatible with the Mac OS just like any other Macintosh. ImpactsPopular cultureWhen the iMac was first announced, an incredible amount of buzz appeared in the press and on websites, among commentators, Macintosh fans and detractors. Opinions were polarised over Apple’s drastic changes to the Macintosh hardware. At the time Apple was also revamping its [[retail] strategy to improve the Macintosh purchasing experience. Therefore computer buyers were relatively aware of the iMac. When released, iMacs were the best selling computers in America and Japan for months and Apple was unable to meet demand—a trend they continue today. Apple famously declared that “the back of our computer looks better than the front of theirs”. The distinctive aesthetics was easily “spotted” in public. iMacs were recognisable on television shows and print, sometimes via Apple product placement. All this increasing Apple’s brand awareness, and embedding the iMac into popular culture. InternetApple marketed the “i” in iMac to stand for “Internet”. Much was made of an incredible out of box experience such that the any iMac buyer only needed 2 steps to connect to and surf the Internet. Apple later adopted the “i” prefix across it’s consumer hardware and software line. USBA 3rd party cottage industry sprung up around the iMac. Via the USB port, hardware makers could make products compatible with both PC and Macintosh (sometimes Macintosh driver software was required). Before the iMac was released, Windows-based machines shipped with both USB and legacy connections, providing little incentive for 3rd party hardware manufacturers to create USB peripherals. Therefore, the iMac is credited with the proliferation of USB devices, also allowing current Macintosh users to have a large selection of cheap devices such as hubs, scanners, storage devices mice, and cables. Oddly, although USB was also available on the PC, many of these USB peripherals were made of translucent coloured plastic, a trend that still continues. After the iMac, Apple continued to remove legacy peripheral connections and floppy drives from the rest of its product line; and other computer makers have started to follow suit. AppleThe successful iMac allowed Apple to continue targeting the Power Macintosh line at the high-end of the market. This forshadowed the similar strategy in the notebook market, when the iBook was released a few years later. The company has continued with this strategy of differentiating the Consumer vs Professional product lines. Furthermore Apple’s focus on design allowed each of its following products to create a unique distinctive identity. Later releases of the Power Macintosh, iPod, PowerBooks and the Mac OS would have the same striking “Apple-look”. Apple derided the beige colours pervading the PC industry. They would later use brushed aluminium and plain white plastics. Legal actionApple aggressively protected the iMac design by aggressive legal action against computer makers who made lookalikes. Some manufacturers conspicuously added translucent plastics to existing designs. In 1999 Apple obtained the domain name appleimac.com from cybersquatters after legal intervention. UpdatesThe iMac line was continually updated after initial release. Aside from increasing processor speed, video RAM, and harddisks, Apple replaced Bondi Blue with new colours. Initially blueberry, strawberry, tangerine, grape, and lime; and later a myriad of others such as graphite, ruby, “Blue Dalmation” and so on. A later hardware update created a sleeker design. This second generation iMac also featured a slot-loading optical drive, FireWire, silent fanless operation, and the option of AirPort wireless networking. These line of iMacs represented Apple’s entry into digital video making, with capabilities far ahead of any consumer desktop. Apple continued to sell this line of iMacs until March 2003, mainly to customers who wanted OS 9 capability. USB, FireWire, modem, ethernet, wireless networking soon became standard across Apple’s entire product line. FireWire in particular was a high speed interface, which corrected the deficiencies of the first iMacs. As Apple continued to release new versions of its computers, the term ‘iMac’ continued to be used to refer to machines in its consumer desktop line. G4, G5 iMacs and the eMac
The iMac G4 was incrementally upgraded. They were made available with 17" and then 20" widescreen LCDs over the following 2 years. Apple had all but eliminated the CRT machines from it's product line. However the LCD iMacs were never able to hit the low price point held by the previous G3 iMacs, largely because of the cost of the LCD screen. As low cost machines were particular important for the education market, the eMac was released in April 2002. The eMac is a G4-powered Macintosh that resemble the original iMac G3—with the egg shape encasing a 17" CRT in an all-in-one design. It was initially sold only to the educational market ("e" stands for "education"), but Apple started selling it to the general public a month later. The eMac is essentially the 17" iMac that users had been requesting for years. The iMac design was overhauled yet again in August 2004. By then the G5 chip had been released, and was being used in the Power Macintosh line. Famously the Power Macintosh G5 needed multiple fans in a large casing as the G5 is a particular hot chip. Apple's new design managed to incorporate the G5 into an all-in-one, while still maintaining a distinctive form factor. These used the same 17" and 20" widescreen LCDs with all of the CPU and optical drive was mounted directly behind the LCD panel, giving the appearance of a thickened desktop LCD monitor. ModelsiMac G3 ("Tray-loading iMac")iMac G3 ("Slot-loading iMac")The New iMac ("iMac G4"/"Flat panel iMac")iMac G5External links
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