Imprint
In the publishing business, an imprint is a brand name under which a work is published. One single publishing company may have multiple imprints; the different imprints are used by the publisher to market the work to different demographic consumer segments. Examples of imprints: Random House includes the imprints:*Ballantine*Bantam*Dell*Doubleday Marvel Comics includes the imprints:* Marvel Knights*MAX*Marvel Age DC Comics includes the imprints:*America's Best Comics*CMX*DC Focus (discontinued)*Helix (discontinued)*Humanoids*Johnny DC*Milestone (discontinued)*Paradox Press*Piranha Press (discontinued)*Vertigo*Wildstorm See also: Imprinting is a term used in the fields of genetics and child development.
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