Industry or market research
Industry or market research is the acquisition of corporate intelligence on a broad range of issues including: Macroenvironment *economy *government *legal *technology *ecological *sociocultural Market Analysis and Competitor analysis *market definition *market size *market segmentation *industry structure and strategic groupings *Porter 5 forces analysis*supply chain *competition and market share *competitors' strengths and weaknesses *market trends Consumer Analysis or Marketing research *nature of the buying decision *participants *demographics *psychographics *buyer motivation and expectations *loyalty segments
see also: marketing, marketing research, marketing management
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