List of advertising slogans
The following is a partial list of advertising slogans in the English language:
Communications, Broadcasting, & Publishing "All the news that's fit to print." - The New York Times, 1896, Direct "ABC: America's Broadcasting Company" - ABC, 1999 "Before you make up your mind, open it." - Irish Independent "CTV. Canadian Television" - CTV "Fair and balanced" - FOX News "Get more" - T-Mobile "How many bars do you have?" AT&T Wireless, 2004 "How does the wireless industry make you feel?" Sprint Fair & Flexible Plan "If it's on, it's in." - Radio Times, MCBD "If you don't get it, you don't get it." - The Washington Post, 1990s "It's good to talk" - British Telecom, 1990s "It's not TV, it's HBO." - HBO, late 1990s "It's Smart to be Square" - British Satellite Broadcasting, 1990, referring to its "squarial" satellite antennas "It's time for U" - UPN, 2003 "Let your fingers do the walking." - Yellow Pages, 1964, Geers Gross "Must See TV" - NBC, late 1990s "Nick is for kids" - Nickelodeon TV channel "Reach out and touch someone" - AT&T, 1979 (by N.W. Ayer & Son) "Seeing small business differently" - SBC Communications "Still the One" - ABC 1978, Nine Network Australia 1980s - present, Sky Television 1990 "The Eye in the Eyes" - CBS, 2003 "The first network for men" - Spike TV "The future's bright. The future's Orange." - Orange, 1996, WCRS "The most trusted name in news" - CNN "The one to watch" - Channel 7 Australia 1999-2003 "We never stop working for you" - Verizon Wireless "We're The One" - Sky Television, 1989 "You give us 22 minutes, we'll give you the world" - WINS Radio, New York, 1965, KFWB Radio, Los Angeles, Present (2004) "You Watch, We Listen" - British Satellite Broadcasting (1990) "Your friend in the digital age" - COX Communications "Be the first to know" - CNN "This is SportsCenter" - ESPN Sports, 1995 "How are you?" - Vodafone
Electronics "Buy it. Sell it. Love it." - eBay "Challenge everything" - EA Games "Connecting people." - Nokia "Do you have the bunny inside?" - Energizer Max, since 2000s "Get N or get out." Nintendo 64, late 1990s "Hello Tosh, gotta Toshiba?" - Toshiba, 1984, Gold Greenlees Trott "Is it live, or is it Memorex? "- Memorex video cassettes, 1970s or 1980s on "Keeps going and going and going." - Energizer Batteries, began 1980s or 1990s "Make yourself heard" - Ericsson "Neighbour's envy, owner's pride" - Onida TV (India) "No battery is stronger longer." - Duracell Batteries, 1990s "Now You're Playing With Power!" - Nintendo Entertainment System, Super Nintendo Entertainment System, mid-1980s to mid-1990s "One that Last" - Duracell Batteries - late-1980s "See what the future has in store." - Future Shop "Thousands of possibilities. Get yours." - Best Buy "Touching is good." - Nintendo DS "Imagination at Work." - GE (General Electric) "Who are you?" - Game Boy Advance "You can't top the copper top" - Duracell Batteries, early to mid 1990s "You've got questions, we've got answers." - Radio Shack "Imagination at work" - General Electric "It's so simple" - Polaroid, 1977 "It's a miracle" - Xerox, 1975
Computing "e-business solutions" - IBM, 2000s "Easy as Dell" - Dell Computer "Everything is Easier on a Mac" - Apple Computer, 2000s "GNU is Not Unix" - Free Software Foundation "Intel inside" - Intel "Invent." - Hewlett-Packard "[It's] so easy to use, no wonder it's number one" - AOL, 1990s "Want a better internet? You belong at America Online" - AOL, 2000s "It's better with the butterfly" - Microsoft (for MSN 8 internet service provider) "It's the Internet that logs onto you" - SBC-Yahoo DSL "Multimedia You Can Use" - Apple Computer, 1990s "Power is Macintosh" - Apple Computer, 1990s "Rip. Mix. Burn" - Apple Computer "So powerful, it's kind of ridiculous" - 3dfx (for Voodoo 3 cards) "The power to be your best" - Apple Computer, 1990s "Think" - IBM, 1914 "Think different" - Apple Computer, Chiat/Day, 1998– "Think outside the box" - Apple Computer, 1990s "Welcome to the World Wide Wow" - AOL (play on World Wide Web) "Where do you want to go today?" - Microsoft, 1990s "Wikipedia, the Free Encyclopedia" - Wikipedia
Recordings "America's Best Record" - Puritan Records "Comparison With the Living Artist Reveals No Difference" - Edison Records "Each Record a Masterpiece" - Van Dyke Records "Echo Around the World" - Edison Records "First with the Hits" - Mercury Records "Hear What You Like - When You Like" - Rex Records "If it's a King, It's a Hillbilly -- If it's a Hillbilly, it's a King" - King Records "Never Scratches" - Lyric Records
Fashion
Clothing "Children's shoes have far to go." - Start-Rite Shoes, 1945, Stanley Studios "fcuk advertising" - French Connection United Kingdom, 1990s "For successful living" - Diesel "Hello boys" - Playtex Wonderbra "Just do it" - Nike, Inc (foot wear), 1988-on, Wieden & Kennedy "Lifts and separates" - Playtex Cross-Your-Heart bra, 1960s. "Scent to bed" - French Connection United Kingdom "What becomes a legend most?" - Blackglama Great Lakes Mink "Know what comes between me and my Calvins? Nothing!" - Calvin Klein "501 Blues" - Levi's Jeans, 1984 "The best seat in the house" - Jockey underwear "My friend, Joe Holmes, is now a horse" - Arrow Shirts, 1938 "Impossible is nothing" - adidas
Makeup "Maybe she's born with it - maybe it's Maybelline" - Maybelline
Perfume "Between love and madness lies Obsession." - Calvin Klein, 1985
Jewelery "A diamond is forever." - De Beers Consolidated Mines, 1948–present (by N.W. Ayer & Son) "It takes a licking and keeps on ticking." - Timex Corporation, 1956
Miscellaneous/Unsorted "Create a storm" - Monsoon "Who's that behind those Foster Grants?" - Foster Grant
Finance "The bank that likes to say Yes" - Trustee Savings Bank "Because life's complicated enough" - Abbey National "Don't leave home without it" - American Express "The future takes VISA" - VISA (credit card) "Get a little eXtra help" - Halifax "Like a good neighbor, State Farm is there." - State Farm Insurance "The Listening Bank" - Midland Bank "Merrill-Lynch is Bullish on America" - Merrill-Lynch "More human interest" - Washington Mutual "There are some things money can't buy. For everything else, there's MasterCard." -MasterCard "VISA - It's everywhere you want to be" - VISA (credit card), 1988, BBDO "We make money the old fashioned way— we earn it." - Smith Barney "When E. F. Hutton Talks, People Listen" - E.F. Hutton "The world's local bank" - HSBC "You're in good hands." - Allstate Insurance "Just 15 minutes can save you 15 percent or more on car insurance." - GEICO auto insurance, 2000s
Food and drink
See List of food and drink advertising slogans.
Household "1001 Cleans a Big, Big Carpet for Less than Half a Crown" - 1001 carpet shampoo, c.1964 "The appliance of science" - Zanussi, 1981, Geers Gross "Ariston and on and on..." "Away go troubles down the drain--Roto-Rooter" - 1954 to present. "Covers The Earth" -- Sherwin Williams paint "Does exactly what it says on the tin" - Ronseal, late 1980s to present. "Hands that do dishes can feel soft as your face, with mild green Fairy Liquid" "HILLYBILLY LIKES YOU!" - Hillybilly Vac Shack "It Beats - as it Sweeps - as it Cleans" - The Hoover vacuum cleaner, 1926 "It's a lot less bovver than a hover" - Qualcast Concord lawnmowers, 1985, WCRS "Kills all known germs... dead" - Domestos* previously - "Kills 99% of all known germs... dead" - presumably it got better! "Kills Bugs Dead" - Raid (an insecticide) "Quick, Henry, the FLIT!" - Flit insecticide "Nothings sucks like an Electrolux" - Electrolux "Put the freshness back" - Shake'n'Vac "Screw yourself." - IKEA, 2004, Norway. External link: [1] "Unböring." - IKEA, 2003, Canada. "Ring around the collar" - Wisk Detergent, 1968 "A buck well spent" - Springmaid Sheets, 1948
Personal Care "99.44% Pure" - Ivory Soap "A totally organic experience" (not "orgasmic"!) - Clairol Herbal Essences "Absolute cleanliness is Godliness!" - Dr. Bronner's Magic Soap "Because I'm worth it" - L'Oréal* sometimes followed by, "Aren't you?"* superseded by the less bitchy, "Because you're worth it" "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" - Clairol hair dye "For those who like the trade rough" - Travis aftershave "Good Morning! Have You Used Pear's Soap?" - Pear's Soap "I liked it so much I bought the company." - Remington shavers "I never knew you had dandruff" - Head & Shoulders shampoo "Is she or isn't she?" - Harmony hair spray "It Floats!" - Ivory Soap "It won't let you down" - Rexona/Sure/Degree anti-perspirant "I've fallen and I can't get up!" - LifeCall Personal Emergency Response Systems "The mark of a man" - Old Spice aftershave "Maybe she's born with it, maybe it's Maybelline" - Maybelline (lipstick, makeup) "Preparing to be a beautiful lady" - Pear's Soap "Raise your hand if you're sure". - Sure, 1984, Wells, Rich, Greene "R-O-L-A-I-D-S spells Relief" - Rolaids (indigestion medicine) "The best a man can get" - Gillette razors "The Lynx effect" - Lynx deoderant "When a man you've never met before suddenly gives you flowers" - Impulse deoderant "Which twin has the Toni?" - Toni, 1946, Foote, Cone & Belding "You'll wonder where the yellow went when you brush your teeth with Pepsodent" - Pepsodent, 1956, Foote, Cone & Belding "Your fragrance. Your rules" - Hugo Boss Deep Red "The name on the world's finest blades" - Wilkinson Sword razors "Look sharp, feel sharp" - Gillette, 1940s "The Axe effect" - Axe deodorant "Look Ma, no cavities!" - Crest (toothpaste) "Always a bridesmaid, but never a bride" - Listerine, 1923 "Want him to be more of a man? Try being more of a woman!" - Coty Perfumes "A little dab'll do ya" - Brylcreem, 1950s "Plop, plop, fizz, fizz, oh what a relief it is!" - Alka Seltzer "Promise her anything, but give her Arpege" - Arpege "Please don't squeeze the Charmin" - Charmin
Recreation, Entertainment, and Travel "... another shrimp on the barbie ..." - Australian Tourist Commission, 1984 "Don't just book it. Thomas Cook it." - Thomas Cook, 1984, Wells, Rich, Greene "Get away!" - Lunn Polly "Get out there" - Royal Caribbean cruise lines "The happiest place on Earth" - Disneyland "I'm going to Disneyland!" "I love New York" - New York City, 1977–, Wells, Rich, Greene "It's so bracing" - Skegness "Serving All our Community. Brampton's Arts Group." - Visual Arts Brampton, 2003, Alphie and Bette "We love having you here" - Hampton Inn "Where wonders never cease" - Alton Towers "Your perfect trip" - Expedia "Winning is the mark of the Rebel." - Rebel Sport
"Anyhow... Have a Winfield" - Winfield Cigarettes "Camels Soothe Your T-Zone" - Camel cigarettes "I'd walk a mile for a Camel" - Camel cigarettes, 1921 (by N.W. Ayer & Son) "Doctors Recommend Phillip Morris" - Phillip Morris tobacco products "Happiness is a cigar called Hamlet" - Hamlet cigars "I'd Walk a Mile for A Camel" - Camel cigarettes "It's that Condor moment" - Condor tobacco "Just What the Doctor Ordered" - L&M Cigarettes "LSMFT: Lucky Strike Means Fine Tobacco" - Lucky Strike Cigarettes "More Doctors Smoke Camels than any other Cigarette" - Camel cigarettes "Not a Cough in a Carload" - Old Gold Cigarettes "Reach for a Lucky instead of a Sweet" - Lucky Strike Cigarettes "Taste Me! Taste Me! Come on and Taste Me!" - Doral Cigarettes "You're never alone with a Strand" - Strand Cigarettes "You've Come a Long Way, Baby" - Virginia Slims Cigarettes "You've Got a Good Thing Going" - Kent Cigarettes "Winston tastes good, like a cigarette should" - Winston Cigarettes
Stop smoking aids "It needn't be hell, with Nicotinel" "Don't Pass Gas" American Legacy Foundation 2005
Lodging "We'll leave the light on for you" - Motel 6
Transport "Getting There Is Half The Fun" - Cunard Line "Leave the driving to us" - Greyhound Lines "See what brown can do for you" - UPS "This is the age of the train" - British Rail "We're getting there" - much ridiculed British Rail slogan "When it absolutely has to get there overnight" - FedEx "See America at see level" - Amtrak
"Catch Our Smile" - PSA "Enjoy our company" - Sabena "Fly the friendly skies" - United Airlines, 1966–1997, Leo Burnett "It's time to fly" - United Airlines "I wish they all could be Caledonia girls" - Caledonia Airlines "Singapore Girl, you're a great way to fly" - Singapore Airlines "Something special in the air" - American Airlines "The top banana in the West" - Hughes Air West "The Wings of Man" - Eastern Airlines "The world's favourite airline" - British Airways "We love to fly and it shows" - Delta Air Lines "We really move our tail for you" - Continental Airlines "World class, worldwide" - Air Canada "ding You are now free to move about the country." - Southwest Airlines "Western Airlines - The only way to fly" - Western Airlines "Making the sky the best place on Earth" - Air France
Automobiles "A Better Idea" - Ford "Ford is the Best in Texas" "Ask the Man who Owns One" - Packard, 1925, Austin Bement "Bigger in Texas, Better in a Dodge" "Bloody Volvo driver" - Volvo, 2003 "Oh what a feeling Toyota" "The Drive of your life." - Peugeot "Drivers wanted." - Volkswagen, 1995, Arnold Communications "Everything we do is driven by you" - Ford "Fahrvergnügen" - Volkswagen, early 1990s "Have you driven a Ford lately?" - Ford "If only everything in life was as reliabale as a Volkswagen" "It's a Skoda. Honest." - Skoda, 2000, Fallon "Like a rock" - Chevrolet Trucks "The lion leaps from strength to strength" - Peugeot, 1980s "Once driven, forever smitten" - Vauxhall Motors, 1980s "Papa?" "Nicole?" - Renault Clio "Passion for the road" - Mazda, 1990s "The power of dreams" - Honda "Put the fun back into driving." - Vauxhall Motors "Quality is job one" - Ford "The Real Thing" - Ford Australia, 1970s "Right service. Right price." - Meineke "See the USA in your Chevrolet!" - Chevrolet 1950's "Sheer driving pleasure" - BMW "Sooner or later, you'll own Generals" - General Tires Corp "Standard of the World" - Cadillac from 1950's through 1970's "State of Independence" - Saab 2000s "The answer's yes. Now what's the question?" - Unipart car spares, 1970s "Think Small" - Volkswagen, 1962, Doyle Dane Bernbach "Time to Re-Tire" - Fisk tires "The ultimate driving machine" - BMW "Unique in All the World" - Ford Ford Thunderbird 1960's "Vorsprung durch Technik" - Audi "We are professional grade" - GMC Truck "We make it simple" - Honda, circa: 1980's "You can with a Nissan" "Your Next Car" - Chrysler, 1950's "Zoom Zoom Zoom" - Mazda, 2000s "An American revolution" - Chevrolet, 2000s "The Penalty of Leadership" - Cadillac, 1915 "Built for the road ahead - Ford, 2004 "Créateur d'Automobiles" - Renault
Car Rental "We're number two. We try harder." - Avis Rent-a-Car "Let Hertz put you in the driver's seat" - Hertz Car Rental "We pick you up." - Enterprise Car Rental
Petroleum "Beyond Petroleum" - BP "Go well. Go Shell" - Shell Oil "Put a tiger in your tank" - Esso/Exxon "Pump your money back into Canada" - Petro Canada, early 1980s "The spirit of '76" - Unocal "You can be sure of Shell" - Shell Oil, 1982 "Liquid engineering" - Castrol oil, 1970s "You can trust your car to the man who wears the star" - Texaco Service Stations
Government, Military
See also list of political slogans - "An army of one" - United States Army, 2001
- "Be all you can be" - US Army, 1981-2001, N.W. Ayer & Son
- "Be the best" - British Army
- "I want YOU for the US Army" - World War I and World War II
- "Loose Lips Sink Ships" - World War II
- "Only you can prevent forest fires" - United States Forest Service
- "The Army National Guard, You Can" - US Army National Guard, in use around 2001-2003 if not more years than that
- "The toughest job you'll ever love" - Peace Corps
- "There's no life like it" - Canadian Armed Forces
- "The Army. The Edge" - Australian Army
Social, Public Service - "A mind is a terrible thing to waste." - United Negro College Fund
- "Friends Don't Let Friends Drive Drunk" - United States Department of Transportation
- "Give a hoot, don't pollute" - United States Forest Service
- "Klunk! Klick! Every trip" - UK Public Information Film for seat belts
- "Parents who use drugs have kids who use drugs" - The Partnership for a Drug-Free America
- "Take a bite out of crime!" - National Crime Prevention Council
- "Think once, think twice, think bike" - UK Public Information Film
- "This is your brain. This is your brain on drugs. Any questions?" - The Partnership for a Drug-Free America
- "You could learn a lot from a dummy. Buckle Up." - National Highway Traffic Safety Administration
- "Getting Things Done." - AmeriCorps national service program
- "The toughest job you'll ever love." - United States Peace Corps
- "Stop, Look and Listen - remember the Green Cross Code" - UK road safety slogan
- "There are a million and one excuses for not wearing a safety belt. Some are real killers." - American Safety Council
Politics/Advocacy - "Objects in your mirror are closer than they appear." - John Edwards campaign slogan in the 2004 primaries when he was still running for president.
- "It's morning again in America" - Reagan for Persident, 1984"St. Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it?" - Canterbury Cathedral*
Education - "They laughed when I sat down at the piano, but when I started to play!" - U.S. School of Music
Miscellaneous "When you care enough to send the very best" - Hallmark"The instrument of the immortals" - Steinway & Sons
See also - slogan
- advertising slogan
- advertising
- promotion
- marketing
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