McDonaldization
McDonaldization is the process by which a society takes on the characteristics of a fast-food restaurant.
The term was coined by sociologist George Ritzer, who wrote the book The McDonaldization of Society.
McDonaldization is an extension of rationalization, or moving from traditional to rational modes of thought, and scientific management. Ritzer highlighted four primary components of McDonaldization: Efficiency - the optimal method for accomplishing a taskCalculability - objective should be quantifiable (i.e. sales) rather than subjective (i.e. taste)Predictability - standardized and uniform servicesControl - standardized and uniform employees It can also refer to the replacement of traditional restaurants with McDonald's.
See alsoMcJobMcMansionMcWorldCoca colonialismorganizational studies
Literature on McDonaldization - The McDonaldization of Society by George Ritzer"McDonaldization of America's Police, Courts, and Corrections" by Matthew B. Robinson"McCitizens" by Bryan Turner
- Resisting McDonaldization ed. Barry Smart
- Golden Arches East: McDonald's in East Asia by James L. Watson
- Sociology of Consumption: Fast Food, Credit Cards and Casinos ed. George Ritzer
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