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Mr. Sparkle

 

Mr. Sparkle

Mr. Sparkle is a fictional brand of dish-washing detergent from Japan featured in two episodes of The Simpsons. Homer Simpson takes Bart and Lisa to the Springfield dump after church and finds a box of Japanese dishwasher detergent whose mascot looks suspiciously like Homer. A disturbed Homer contacts the manufacturer for information. As it turns out, the manufacturer is the result of a merger between two companies whose mascots were a fish and light bulb. You see the mascots merging in an animation.

Mr. Sparkle has made two appearances on episodes of The Simpsons. One in an episode where Marge Simpson becomes the local church's listen lady, and another where the Simpson family travels to Japan and appears on a torturous Japanese game show.

This description is taken directly from Simpsons episode 4F18, "In Marge We Trust"

Man: [heavily accented] Oh, hello, American investor. I see you are interested in distributing Mr. Sparkle in you home prefecture. You have chosen wisely. But please -- don't believe me. Observe this commercial.

[begin commercial. A Japanese housewife wearing semi-futuristic (in the "Jetsons" style) clothing loads a dishwasher. She pulls out a whistle, which summons Mr. Sparkle. His head jumps off the Mr. Sparkle box, and floats in mid-air. True to his name, bright sparkles fill the air]

Mr. Sparkle: [in Japanese; subtitled] I'm disrespectful to dirt. Can you see that I am serious?

[having no arms or legs, Mr. Sparkle scrubs the dishes clean by rubbing up and down with his head. The housewife is delighted with her clean dinnerware. Mr. Sparkle flies into the next room, where a baby is playing with a toy xylophone. He amuses the child by bouncing on a few keys, and then flies off. In the next scene, he appears deep beneath the ocean, where a trio of dancing women hang out on the sea floor.]

Mr. Sparkle: Out of my way, all of you. This is no place for loafers! Join me or die! Can you do any less?

Women: What a brave corporate logo! I accept the challenge of Mr. Sparkle.

Woman #1: Awesome power!

[an inset box appears in the upper left corner of the screen, showing a windup monkey toy banging a drum. Mr. Sparkle demonstrates his awesome power by blowing up a strong wind of heart-shaped symbols. The wind transforms the dancing women into Sumo wrestler. Mr. Sparkle flies over a cow pasture. A reporter is interviewing a two-headed cow.]

Reporter: What are your plans for summer vacation?

[the cow spots Mr. Sparkle floating overhead, and is so surprised she shatters. Her four eyes hover in mid-air for a second, then fall to the ground and blink. Cut to a screen where Japanese slogans spiral to a vanishing point at the center of the screen. Mr. Sparkle appears at the center and heads toward the camera, rotating in the opposite direction.]

Announcer: For lucky best wash, use Mr. Sparkle!


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