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Negative option billing

 

Negative option billing

Negative option billing is a business practice in which a service provider adds new features or options to the service without a subscriber's explicit consent, and the subscriber must specifically decline the services to avoid receiving and being billed for them.

Although the practice is not restricted to Canada, it became famous in 1996 when the Canadian parliament outlawed the practice, after a public outcry when cable television companies added a number of new channels to their lineups in this manner.


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