Nivea
This article is about the cosmetics brand. For the artist see Nivea Hamilton. Nivea is one of the world's largest skin and body care brand, owned by the German company Beiersdorf. Its success story began in 1911 when Beiersdorf developed a skin cream with Eucerit, the first water-in-oil emulsifier. This made it possible to create, for the first time, a stable emulsion of this type. The company's owner Oskar Troplowitz named it Nivea, from the Latin word nivius (meaning snow-white.) After World War I new trends came, and the brand Nivea needed a complete makeover. The Nivea cream now came in a blue tin, with the brand name written on the tin with white. During the 1930s, the company began to produce new products, such as suntan lotion, shaving cream, shampoo and facial toner. During World War II, the brand was expropriated in many countries, and the company had to buy its rights back after the war. This lasted until 1997. During the war, the brand remained free of Nazi ideology, thanks to marketing manager Elly Heuss Knapp, who later became First Lady of Germany. After the war the brand became more and more famous not only in Germany but worldwide. Thanks to the successful advertising campaigns, Nivea became one of the most popular brands. More and more new products were introduced, creams for every skin type, shampoos for different hair types. Beiersdorf's research center is continually improving the products, while being aware of nature and environment.
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