Science by press conference
The term science by press conference describes a public relations strategy for publicizing results of research in the media. The term is usually used disparagingly by critics of the practice, because it is often used to publicize findings of questionable scientific merit. Science by press conference can be undertaken on behalf of an individual researcher seeking fame, a corporation seeking to sway public opinion or investor perception, or a political or ideological movement. Scientific method dictates that results be subject to peer review, but some scientists now take their findings to the mainstream media before publication in peer-reviewed journals. Critics believe this dilutes the public opinion of legitimate science. Some examples: In both cases, the stories were widely reported in the press and were later debunked. Science by press conference does not have to involve a groundbreaking announcement. A manufacturer may desire to publicize results of research that suggest their product is safe. Science by press conference does not necessarily have to be directed at the general public. In some cases, it may be directed at a target market like opinion leaders, a specific industry, potential investors, or a specific group of consumers. A common example of science by press conference occurs when the media report that a certain product or activity affects health or safety. For instance, the media frequently report findings that a certain food causes or prevents a disease. These reports sometimes contradict earlier reports. In some cases, it is later learned that a group interested in influencing opinion had a hand in publicizing a specific report. Critics believe that the media shares in the responsibility for this phenomenon, and should be more critical and balanced when covering scientific findings, especially when controversial or groundbreaking findings are presented with great fanfare and limited peer review.
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