TV3 (Malaysia)

Sistem Televisyen Malaysia Berhad (STMB) or TV3 was incorporated in 1983 as Malaysia’s first commercial television station. It began broadcast in the Klang Valley on June 1, 1984. In July, TV3 brought to Malaysians the live telecast of the Los Angeles Olympics, the first station in the country. TV3’s meteoric rise led to its listing on the Main Board of the Kuala Lumpur Stock Exchange in April 1988.

Ever since its inception 19 years ago, TV3 has been the leading television station in Malaysia and has twice reached 51% of audience share (January 12 - 18, 2003 and June 29 - July 5, 2003), the highest audience share ever achieved by a Malaysian television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth from advertisements. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.

With Malaysia on the economic recovery track, there has been a correspondingly steady demand for local programmes, regardless of news, current affairs, magazines, talk shows, sports, documentaries, dramas or films. With a strong base of television producers have revolutionized local content production to admiral levels in the broadcast industry. The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcast a balance of quality foreign content movies, dramas, situation comedy, documentaries and sports. The station has a strong market position and reinforces its brand awareness amongst its viewers through various on air and ground events.

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