Vimto
Vimto is a red soft drink in the United Kingdom. It was first sold in 1908 and contains the juice of grapes, raspberries and blackcurrants. Vimto was first formulated in 1908 by Manchester herb importer John Noel Nichols, who saw the market opening for soft drinks due to the temperance movement and the passage of the 1908 Licencing Act (which attempted to drastically reduce the number of licenced premises in England and Wales). It was originally sold under the name Vimtonic, which Nichols shortened to Vimto in 1912. It is currently made by Vimto Soft Drinks Ltd, a successor to the J.N Nichols & Co. In an unfortunate coincidence, it is also an anagram of vomit.
External linksVimto web siteHistory of Vimto (official website)History of VimtoBritish Society of Flavourists lecture about Vimto
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