It also has been used as a name for several items and products.

• Wow was a British comic
• Wow!, a film by Claude_Jutra
• WOW, an online service by CompuServe.
• WoW is a common acronym for the game World of Warcraft.
• Wow - Pitch variation while playing records with off-center holes.
• WoW - Windows on Windows an application compatability layer in Microsoft Windows.